(Life) Mission Statement

Every business owner knows the importance and inspiration that lives in a Mission Statement . It is used to help guide decisions about priorities, actions, and responsibilities. It keeps the team/company on track and working towards a unified goal. It is the simplest way to have that constant reminder of how to make decisions based on the Core Values.


"Founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses" - Warby Parker

"Celebrating Animals, Confronting Cruelty" - The Humane Society


Why not treat your life's mission with the same intentional drive as a Business? This is a way to bring your essence into focus so it is clear who you are, what you do, and why you do it. You can explain your motives and add detail or keep it simple, clear, and concise.  


"To create content that educates, informs, and inspires" -PBS

"Give our customers the best food and beverage values that they can find anywhere and to provide the with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit" - Trader Joe's


Start by writing out some key words that you strive to live by....

i.e., Create, Support, Learn, Fun, Grow, Empower, Inspire, Motivate, Drive, Adapt, Evolve, Simplify, Leader, Balance......

Draw it out on a big blank piece of paper. Connect words that embody the same meaning. Circle words that stand out to you most, add new words in as they come to you.

Then, ask yourself:

What gives you the most joy and sense of purpose? What is your goal in life? Who do you want to impact with the work you do? What do you want your legacy to be? Add this to the same piece of paper. Make connections, try out phrases.

Now, What trends do you see? What is a simple and concise statement that embodies your purpose, core values, and the legacy you want to leave behind?


"Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity" -InvisionApp (core values)

"Spreading Ideas" - TED


It may also help to try the exercise, "I am....." Choose your 3-4 core values, and turn it into....

 "I am _____, ______, and _______"

For example, when I did this exercise this morning, I came up with "I am fun, collaborative, and invested in growth."

William Arruda has created a formula for discovering and declaring your Personal Mission Statement. It looks like this...

The Value You Create + Who You're Creating It For + The Expected (Desired) Outcome

NOTE: your "VALUE" --> your core DNA, your operating principles, what inspires and energizes you.

For example, Oprah's Mission Statement,

"To be a teacher. And to be known for inspiring my students to be more than they thought they could be"

The New York Public Library,

"To inspire lifelong learning, advance knowledge, and strengthen our communities"

And, Make-a-Wish foundation,

"We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy"


Your Mission Statement provides you with a path for success, and an accessible guideline that gives you permission to say NO to things that do not align with your Values and Purpose. Live with Intention and watch as your life becomes your most beautiful creation.


Note: Life is a constant practice, and practice makes perfect practice. So revisit your core values and mission statement often. Make it look beautiful and keep it somewhere noticeable to offer inspiration when you need it most. Have fun!